“Three hooks” can mean three short opening clips, three full exports, or three hooks for each of two videos. Those are not the same production load, and the brief should not make you guess.

Fictional brand ping

“Can you send your rate for 2 UGC videos with 3 hooks? We need 90 days paid usage.”

Turn the ping into a deliverable matrix

  1. Two core videos: confirm length, concepting, scripting, filming, editing, captions, and aspect ratio.
  2. Three hooks: ask whether that means three hooks total or three per core video.
  3. Exports: confirm whether the brand expects hook-only clips, five finished files, or eight full combinations.
  4. Revisions: define the included rounds and whether one consolidated feedback round covers every variation.
  5. Paid use: name the channels, territory, start date, and ninety-day window.
Easy miss

A hook is short on screen, not automatically short to concept, film, edit, review, export, and organize.

A message you can adapt

Creator reply

Quick scope check so I quote the same deliverables you are expecting: are the three hooks total or per video, and do you need each hook delivered as a full alternate export? For the ninety days of paid use, which channels, territory, and start date should I put in the quote?

Keep these exclusions visible

If the brand has not requested raw footage, project files, whitelisting through your handle, exclusivity, rush delivery, or extra revision rounds, do not let those items quietly appear inside the fee later. Name what is included and what needs a new scope conversation.

Short brief. Several commercial inputs.

Check whether this brief fits