Brief of the day

The add-ons making your rate card sweat.

A brand can squeeze production, variations, permissions, files, and timing into one sentence. These breakdowns slow the ask down before you send one number.

For: Creators with a live or recent brand inquiry
Does: Turns vague asks into questions and line items
Does not: Set a rate or interpret a contract

Start with the line that made you pause.

Each example uses a fictional brief and gives you language you can adapt before quoting. No benchmark amounts, fake certainty, or “charge this much” math.

01 / Variations
2 videos + 3 hooks + 90 days paid
Clarify whether the hooks are total or per video, what gets exported, and exactly where the content will run.
Break down this ask
02 / Files
The brand asked for raw footage
Define what “raw” includes, what it excludes, and whether project files or future edits are a separate conversation.
Break down this ask
03 / Permission
The brief says perpetual usage
Pause before treating unlimited duration like a normal usage window. Make the channels, territory, editing, and duration visible.
Break down this ask

SEE THE ASKASK THE MISSING QUESTIONSTHEN PRICE IT

The add-ons making your rate card sweat.

Start with the line that made you pause.

2 videos + 3 hooks + 90 days paid

The brand asked for raw footage

The brief says perpetual usage