Price the Brief
Pricing confidence does not come from finding one magic number. It comes from knowing what you priced, why you can stand behind it, and what you will change if the deal does not fit.
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Fit
What works for both sides? Your floor, the brand's constraint, and the scope that can move.
Read Fit
How to use the tripod
Work through the legs in order. If Scope is unclear, ask questions before you price. If Edge is weak, strengthen the proof or position conservatively. If Fit is missing, reshape the deal instead of quietly discounting the whole ask.
Scope sets the base. Edge sets your position. Fit shapes the deal.
What the method does not do
The Price Tripod is not a calculator and it does not certify a market rate. It helps a creator make an informed commercial choice and communicate that choice clearly. The final amount, claims, assumptions, and send decision remain with the creator.
The experience behind it
Price the Brief is informed by decades of experience turning complex service briefs into clear, reviewable proposals. The method brings that proposal discipline to creator work without pretending every creator, brand, or brief is the same.