Price the Brief
“Two UGC videos” is not a complete scope. The price also depends on what must be produced around those videos and what the brand may do with them afterward.
The seven parts of a complete ask
- Production: quantity, format, length, concepting, scripting, filming, and editing.
- Variations: alternate hooks, openings, calls to action, cutdowns, and aspect ratios.
- Revisions: how many rounds, what qualifies as a revision, and who consolidates feedback.
- Usage: organic or paid, named channels, duration, territory, and start date.
- Source files: raw footage, project files, stills, or audio delivered for further editing.
- Timing: standard or rush delivery and the brand's own feedback deadlines.
- Restrictions: exclusivity, competitor categories, creator-handle access, or other limits.
Vague brief
“We need two UGC videos for paid social. Please include a few hooks and the raw footage. What is your rate?”
Turn the sentence into line items
The same request becomes easier to price when it is separated into two videos, a defined hook count, a named paid-use window, raw footage, revision limits, and a delivery date. The purpose is not to charge for random extras. It is to make sure both sides see the same deal.
Decision rule
If the brand cannot define a permission or restriction, keep it open or make it time-bound. Do not silently treat an unknown as unlimited.
Good Scope questions
- How many finished pieces and alternate versions are expected?
- Where will the content run, and for how long?
- Will ads run from the brand's account or the creator's handle?
- Are raw footage and editable files included?
- How many revision rounds are included?
- Does the request limit work with competing brands?
If the Scope changes, the quote can change.